PowerPoint presentation to pitch the introduction of a training
STRATEGIC COMMUNICATIONS
Social Marketing Plan
AGED 5301: Social Marketing Campaigns in Agriculture & Natural Resources
Social marketing campaign to encourage cotton growers to share about on-farm sustainability practices. Social marketing emphasizes utilizing audience benefits, barriers, and motivations to promote behavior change.
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planning tools used:
SITUATIONAL ANALYSIS | AUDIENCE ANALYSIS | SMART GOALS
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Campaign Plan
The Agriculturist Magazine
Campaign plan to use traditional and online communication to promote "Collaboration in Cotton" a feature story in The Agriculturist magazine.
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planning tools used:
CAMPAIGN RESEARCH | AUDIENCE PERSONAS | SWOT ANALYSIS
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Social Media Plan
The Agriculturist Magazine
Social media plan using Instagram, Facebook, and LinkedIn to promote The Agriculturist magazine. This was the strategic plan of how to post media created by each story's team while keeping a cohesive brand identity and voice.
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planning tools used:
SOCIAL MEDIA ANALYTICS | STRATEGIC GOAL SETTING
click to view the full campaign